BADDIES: Turn Your Nightclub into a Memorable Event”

The exclusive entertainment format that combines music, performance and social engagement for a unique experience.

Registered trademark and exclusive entertainment format.
Created by a team of creatives who consider nightlife and art an integral part of their identity.
An event that aims to transform club nights into memorable experiences, going beyond simple fun.
Founded and promoted by Irene Pontello.

Registered trademark and exclusive entertainment format.
Created by a team of creatives who consider nightlife and art an integral part of their identity.
An event that aims to transform club nights into memorable experiences, going beyond simple fun.
Founded and promoted by Irene Pontello.

Entertainment Agency – Performer Milan
It supplies artists, dancers and performers for exclusive events, nightclubs and shows.
Collaborations with venues and organizers throughout Italy, quality and original shows.
Dance School – Puppets Family
Artistic training with courses in hip-hop, modern and innovative styles.
Talents who bring energy and technique to live shows.
Baddies is the natural evolution of these experiences, combining artistic expertise, a passion for nightlife, and the ability to create high-impact events.

(Treviso, 22/06/1996) is the president of the ASD New School Of Dance, where she manages courses, teachers, and promotion, as well as organizing events and providing dancers for shows and entertainment. With a degree in Sports Science, she has extensive experience teaching dance (hip hop, reggaeton, fitness dance) and choreographing shows for major clubs and events in Italy. She has collaborated with leading names (Fabri Fibra, Club Dogo, Nitro, Capo Plaza, etc.) and curated the opening of concerts, festivals, and evenings in prestigious venues (Hollywood Milan, Il Muretto Jesolo, Anima Club Treviso). Her activities also include organizing urban dance and music events, and founding Baddies Event (2024).

Consolidated experience in the world of entertainment and dance.
Registered, professional and tested format.
Great attention to social communication and visual impact.
Target 18-25 year olds, the most active and willing to spend in the nightlife world.

Full Crew: 10 dancers, 1 vocalist, 1 DJ.
Decorations & Gadgets: signage, gadgets, flower necklaces, lip gloss, sweets, etc.
Targeted Social Campaigns: promotional videos, reels, partnerships with influencers or the community, etc.
Insurance and Habitability: regular invoicing, SIAE (Italian Society of Authorized Representatives) license, DJ with proper documentation.
Engagement and Safety: Baddies aims to select and attract “good people”, creating a positive and safe environment.

Key figures (last 90 days, updated January 16, 2025):
Instagram Baddies: 471,298 accounts reached
Instagram Puppets: 510,801 accounts reached
TikTok Puppets: 1.2 million views on posts
Approach to communication:
Dynamic and creative content (not just posters).
Videos and spoken reels to directly engage the community.
Podcast-style videos to discuss current affairs, trends, and culture.
Using Bratz as a symbol of style and rebellion:
It recalls 2000s aesthetics, boldness and originality.
Connection with both Gen Z and Millennials (nostalgia vs. diversity values).
It represents strong and unconventional femininity, in line with the soul of Baddies.
Pink as a symbolic color: energy, creativity, inclusiveness.

Contact
The venue calls us or fills out the form. We immediately collect the essential information (date, audience, goals).
Planning
We arrange a call or meeting to define the performances (dancers, DJs, vocalists), the visual theme, and the promotion.
Setup & Promotion
We create graphics and social media content, prepare merchandise, and make sure everything is ready for the evening.
Event
Our team arrives and manages the entertainment from start to finish, delivering an engaging show.
Follow up
Once the event is over, we deliver photos/videos, collect feedback, and evaluate potential future collaborations.

1. Quali sono i costi di un evento Baddies?
I costi variano in base a diversi fattori: la capienza del locale, il numero di performer richiesti, la durata dell’evento e gli allestimenti scelti. Contattaci per un preventivo personalizzato.
2. Come possiamo personalizzare il format per il nostro locale?
Collaboriamo direttamente con il tuo staff per definire i dettagli: tema dell’evento, tipologia di performance, allestimenti, grafica e promozione social. Ogni serata è unica e costruita su misura.
3. Quanto tempo prima bisogna prenotare?
Consigliamo di contattarci almeno 3-4 settimane prima della data desiderata, così da pianificare al meglio le performance, gli allestimenti e la campagna di promozione.
4. Che tipo di pubblico attira Baddies?
Baddies è pensato principalmente per un pubblico giovane (18-25 anni), aperto all’innovazione e appassionato di musica, danza e social media. Tuttavia, il format è abbastanza flessibile da coinvolgere anche fasce d’età più ampie.

Baddies is the perfect blend of art, nightlife, and social media, designed for an audience that wants much more than just a night at the club. Through high-quality performances, a recognizable aesthetic (Bratz, pink, pop content), and an inclusive and creative approach, Baddies brings a new concept of entertainment, where every detail—from the DJ set to the choreography, from the merchandise to the online campaigns—is designed to deliver a memorable experience and build an authentic community around the format.